Four Paws has been simplifying at-home pet grooming with the highest-quality tools and products for over 50 years. Elevate your dog's at-home grooming experience with Magic Coat Professional Series Nourishing Oatmeal Dog Whitening Shampoo! Enriched with oatmeal to relieve itchiness, this dog shampoo features baking soda to naturally brighten light-colored coats and deodorize fur. Formulated with a pH-balanced blend of coconut- and plant-based ingredients, this almond vanilla-scented shampoo is free of DEA, MEA, phthalate, parabens, dye, sulfates, alcohol, soap, and silicone. Use this USA-made shampoo on any coat type—including cats!